When Food Advertising Triggers Salivation: the Role of Positive Affectivity on Appetitive Craving and Eating Intentions
People with high scores on positive affectivity responded with stronger levels of salivation, appetitive craving and eating intentions when exposed to vivid advertising appeals for pizza. For restrained dieters, compared to non-dieters, the salivation response to vivid cues was highest for those scoring high in positive affectivity.
Citation:
David MOORE and Sara Konrath (2014) ,"When Food Advertising Triggers Salivation: the Role of Positive Affectivity on Appetitive Craving and Eating Intentions ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 615-616.
Authors
David MOORE, University of Michigan, USA
Sara Konrath, University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA
Featured
The Price of a Threat: How Social Identity Threat Influences Price Sensitivity
Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Featured
How Temporal Separation in Budgeting Affects Spending Behavior
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA