The Effect of Affective State on Consumers’ Pro-Social Choices: Does Good Mood Make People More Environmentally Friendly?
The current research posits that environmentally responsible behaviors (ERBs) and non-environmentally related behaviors (NERBs) differ fundamentally and argues that choices between NERBs and ERBs are influenced by a consumer’s affective state. Our study showed that people under positive (vs. negative) affect exhibited a stronger willingness to perform ERBs (vs. NERBs).
Xin (Cindy) Wang and Lan Jiang (2014) ,"The Effect of Affective State on Consumers’ Pro-Social Choices: Does Good Mood Make People More Environmentally Friendly?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 816-816.
Xin (Cindy) Wang, University of Oregon, USA
Lan Jiang, City University of Hong Kong
NA - Advances in Consumer Research Volume 42 | 2014
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA
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Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA