When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders

In a field study, we exogenously restrict the timing of online lunch orders in the workplace. We show that although participants are more likely to order from lower-calorie categories and achieve a modest reduction in calories when ordering in advance, this reduction is too small to be clinically significant.



Citation:

Eric VanEpps, Julie Downs, and George Loewenstein (2014) ,"When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 720-720.

Authors

Eric VanEpps, Carnegie Mellon University, USA
Julie Downs, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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