When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders

In a field study, we exogenously restrict the timing of online lunch orders in the workplace. We show that although participants are more likely to order from lower-calorie categories and achieve a modest reduction in calories when ordering in advance, this reduction is too small to be clinically significant.


Eric VanEpps, Julie Downs, and George Loewenstein (2014) ,"When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 720-720.


Eric VanEpps, Carnegie Mellon University, USA
Julie Downs, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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