Does Believability Matter? An Exploration of Women's Reponses to a Weight Loss Concept
Using a constructivist perspective, we explored how women, attempting to lose weight, made sense of an appetite control food concept. The in-depth interviews reveal that participants hold uncertain believability responses but definitely will try. Insight is provided into how they balance conflict between their expectations and more emotional wishful thinking.
Jennifer Young, Denise Conroy, and Sara Jaeger (2014) ,"Does Believability Matter? An Exploration of Women's Reponses to a Weight Loss Concept", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 820-820.
Jennifer Young, University of Auckland, New Zealand
Denise Conroy, University of Auckland, New Zealand
Sara Jaeger, New Zealand Institute for Plant and Food Research
NA - Advances in Consumer Research Volume 42 | 2014
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited