Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research

The contemporary global marketplace facilitates consumers’ ability to enact numerous identity positions. The continued importance of marketplace diversity in their lives consumers (and to the firms that serve them) is difficult to overstate. This roundtable assembles interested scholars to discuss steps forward in the study of marketplace diversity.


David Crockett, Laurel Anderson, and Sylvia Long-Tolbert (2014) ,"Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 759-759.


David Crockett, University of South Carolina, USA
Laurel Anderson, Arizona State University, USA
Sylvia Long-Tolbert, Johns Hopkins University, USA


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants

Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany

Read More


C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More


Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.