Spending on Girls in Economic Recessions

Might scarcity bias parents to favor spending on girls over boys? Drawing on theory in biology, we show that economic recessions led to resource investment in daughters over sons. We propose this happens because spending on children represents reproductive investment, and that a child’s reproductive value varies with resource availability.


Kristina Durante, Vladas Griskevicius, Joseph Redden, and Douglas T. Kenrick (2014) ,"Spending on Girls in Economic Recessions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 215-219.


Kristina Durante, University of Texas at San Antonio, USA
Vladas Griskevicius, University of Minnesota, USA
Joseph Redden, University of Minnesota, USA
Douglas T. Kenrick , Arizona State University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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