Spending on Girls in Economic Recessions
Might scarcity bias parents to favor spending on girls over boys? Drawing on theory in biology, we show that economic recessions led to resource investment in daughters over sons. We propose this happens because spending on children represents reproductive investment, and that a child’s reproductive value varies with resource availability.
Citation:
Kristina Durante, Vladas Griskevicius, Joseph Redden, and Douglas T. Kenrick (2014) ,"Spending on Girls in Economic Recessions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 215-219.
Authors
Kristina Durante, University of Texas at San Antonio, USA
Vladas Griskevicius, University of Minnesota, USA
Joseph Redden, University of Minnesota, USA
Douglas T. Kenrick , Arizona State University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
Featured
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
Featured
Q8. Avatars, Consumers and Possession in Online Gaming
Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK