When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism
The current research examines the factors that promote materialism among lower-SES consumers, as well as the psychological processes underlying these effects. We present four studies demonstrating that the effect of consumers’ SES on materialism is moderated by reminders of resource scarcity, and shed light on the underlying mechanism.
Citation:
Caroline Roux, Kelly Goldsmith, Sean Blair, and Jung Kyun Kim (2014) ,"When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 215-219.
Authors
Caroline Roux, Concordia University, Canada
Kelly Goldsmith, Northwestern University, USA
Sean Blair, Northwestern University, USA
Jung Kyun Kim, Northwestern University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads
Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University
Featured
A Rational Model to Predict Consumers’ Irrational Behavior
Vahid Rahmani, Rowan University
Featured
Effects of Affective Language on Perceived Helpfulness of Online Reviews
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France