The Effect of Distinctive Peaks on Evaluations of Experiences Represented As Wholes Or Parts

Many experiences are made up of component experiences. For example a bag of jelly beans contains many individual beans and an art museum contains many individual pieces. Three studies examine how considering experiences as a whole or as parts changes the importance of distinctive components to both overall evaluations and evaluations of individual components of experiences.



Citation:

Robert Latimer and Priya Raghubir (2014) ,"The Effect of Distinctive Peaks on Evaluations of Experiences Represented As Wholes Or Parts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 566-567.

Authors

Robert Latimer, New York University, USA
Priya Raghubir, New York University



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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