Consumption Rituals and the Complexities of Institutional Resistance
This presentation focuses on the complexities of resisting a dominant institution by examining a context where people do not celebrate a consumption ritual where the ritual elements are a primary means for connection. It shows how contesting is contextually contingent, based on a broader constellation of relational and identity goals.
Michelle Weinberger (2014) ,"Consumption Rituals and the Complexities of Institutional Resistance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 123-129.
Michelle Weinberger, Northwestern University, USA
NA - Advances in Consumer Research Volume 42 | 2014
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