The Applicability of Self-Nature Connection Measures in Consumer Research

Environmental psychologists have developed explicit and implicit measures to assess self-nature identity. Our work-in-progress aims to integrate and extend extant measures, with the goal of assessing their value for consumer research. An aspect of it focuses on an implicit measure, the Self-Nature IAT, and we report our first results.


Christian Martin and Sandor Czellar (2014) ,"The Applicability of Self-Nature Connection Measures in Consumer Research", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 799-799.


Christian Martin, University of Lausanne
Sandor Czellar, University of Lausanne


NA - Advances in Consumer Research Volume 42 | 2014

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