Upward Intergenerational Influences on Parents’ Innovativeness and Innovative Behavior in Single-Child and Non-Single-Child Families
This paper found the upward intergenerational influences, even controlling for the peer and spousal influences. Parents’ innovativeness mediated the influences of young adult children, spouses and friends, and had a positive impact on innovation tendency and behavior. However, single- vs. non-single-child families had totally different patterns of upward intergenerational influences.
Jianping Liang, Hongyan Jiang, and June Cotte (2014) ,"Upward Intergenerational Influences on Parents’ Innovativeness and Innovative Behavior in Single-Child and Non-Single-Child Families", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 796-796.
Jianping Liang, Sun Yat-sen Business School, Sun Yat-sen University, China
Hongyan Jiang, School of Management, China University of Mining & Technology, China
June Cotte, Ivey Business School, Western University, Canada
NA - Advances in Consumer Research Volume 42 | 2014
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
Consuming Products with Experiences: Why and When Consumers Want Mementos
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University