Deceived Or Not Deceived: How Food Consumers Perceive Deception
This research shows how deceptive marketing communication can be determined empirically through changed consumer expectations. It reveals that consumers are only able to perceive a deception after product trial for experience and not for credence attributes. Unexpectedly, the ability to detect deception is independent of education, nutrition- and persuasion knowledge.
Johanna Held and Claas Christian Germelmann (2014) ,"Deceived Or Not Deceived: How Food Consumers Perceive Deception", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 313-317.
Johanna Held, University of Bayreuth,Germany
Claas Christian Germelmann, University of Bayreuth,Germany
NA - Advances in Consumer Research Volume 42 | 2014
L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
Veronica Thomas, Towson University
Christina Saenger, Youngstown State University
O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks
Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA
The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada