Prime Me If You Can: the Effect of Motivated Tuning on Susceptibility to Priming Procedures.

This research examines whether a motivated tuning process (attentional tuning as a function of experiencing or anticipating losses or gains) influences the effectiveness of priming. The results demonstrate that experienced vs. anticipated losses (vs. gains) influence consumers┬┤ attentional scope and as such moderate the effect of goal-relevant priming procedures.



Citation:

Sebastian Sadowski, Bob Fennis, and Koert van Ittersum (2014) ,"Prime Me If You Can: the Effect of Motivated Tuning on Susceptibility to Priming Procedures.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 808-808.

Authors

Sebastian Sadowski, University of Groningen, The Netherlands
Bob Fennis, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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