The Bittersweet Taste of Home: a Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation
While eating food associated with home is seen as a positive coping mechanism for acculturating consumers, this paper underlines its dislocating effects. A Baudrillardian interpretation of immigrant consumer narratives shows how divergent interpretations of ‘home’ food produce both comfort and disappointment. Ultimately, consuming nostalgic food can be an ambivalent experience.
Citation:
Angela Gracia B. Cruz and Margo Buchanan-Oliver (2014) ,"The Bittersweet Taste of Home: a Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 447-448.
Authors
Angela Gracia B. Cruz, The University of Auckland, New Zealand
Margo Buchanan-Oliver, The University of Auckland, New Zealand
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Using multi-methods in behavioral pricing research
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA
Featured
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin
Featured
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada