The Bittersweet Taste of Home: a Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation
While eating food associated with home is seen as a positive coping mechanism for acculturating consumers, this paper underlines its dislocating effects. A Baudrillardian interpretation of immigrant consumer narratives shows how divergent interpretations of ‘home’ food produce both comfort and disappointment. Ultimately, consuming nostalgic food can be an ambivalent experience.
Angela Gracia B. Cruz and Margo Buchanan-Oliver (2014) ,"The Bittersweet Taste of Home: a Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 447-448.
Angela Gracia B. Cruz, The University of Auckland, New Zealand
Margo Buchanan-Oliver, The University of Auckland, New Zealand
NA - Advances in Consumer Research Volume 42 | 2014
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