More Time, More Work: How (Incidental) Time Limits Bias Estimates of Project Time and Scope

Time limits affect people’s beliefs about tasks, due to an over-generalized association between task scope and time. We find time limits affect estimated time even when those performing the task would not know the time limit. Furthermore, longer time limits lead to higher estimates of the size of the task.


Indranil Goswami and Oleg Urminsky (2014) ,"More Time, More Work: How (Incidental) Time Limits Bias Estimates of Project Time and Scope", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 86-90.


Indranil Goswami, University of Chicago
Oleg Urminsky, University of Chicago


NA - Advances in Consumer Research Volume 42 | 2014

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