Health, Wealth, Or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes

Two studies illustrate that highlighting the social and financial consequences of negative health behaviors (e.g. smoking, not flossing) in addition to health consequences increases the perceived temporal proximity of negative health outcomes and amplifies perceived vulnerability.



Citation:

Mitchel Murdock and Priyali Rajagopal (2014) ,"Health, Wealth, Or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 801-801.

Authors

Mitchel Murdock, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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