Health, Wealth, Or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes
Two studies illustrate that highlighting the social and financial consequences of negative health behaviors (e.g. smoking, not flossing) in addition to health consequences increases the perceived temporal proximity of negative health outcomes and amplifies perceived vulnerability.
Mitchel Murdock and Priyali Rajagopal (2014) ,"Health, Wealth, Or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 801-801.
Mitchel Murdock, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA
NA - Advances in Consumer Research Volume 42 | 2014
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Dionysius Ang, Leeds University Business School
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