Perceptions of Hospital Safety Records: Mean Or Variance?

Consumers’ hospital choice is influenced by framing effects (mortality versus survival rates), and by how data are presented (animated pictographs versus boxplots). In a mortality framing, high variance hospitals are less likely to be chosen when their safety records are illustrated by animated pictographs than boxplots.



Citation:

Janice Jung and Barbara Kahn (2014) ,"Perceptions of Hospital Safety Records: Mean Or Variance?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.

Authors

Janice Jung, University of Pennsylvania, USA
Barbara Kahn, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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