Having More But Not Feeling Better: the Effects of Merely Owning Preventive Goods on Risk Perceptions
Merely owning the lemon makes it sweet. Going beyond the lemon itself, the present work examines the effects of mere ownership on risk perceptions. Four studies offered converging support to our prediction that merely possessing preventive goods leads consumers to rate the associated risk as more likely and more harmful.
Citation:
Dengfeng Yan and Huachao Gao (2014) ,"Having More But Not Feeling Better: the Effects of Merely Owning Preventive Goods on Risk Perceptions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.
Authors
Dengfeng Yan, University of Texas at San Antonio, USA
Huachao Gao, University of Texas at San Antonio, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Featured
A6. “Alexa, let’s make a trade”: Search Behavior, Trust, and Privacy with Voice-Activated Assistants
Weizi Liu, University of Illinois at Urbana-Champaign, USA
David William Ross, University of Illinois at Urbana-Champaign, USA
Kieshana M. Williams-Beeler, University of Illinois at Urbana-Champaign, USA
Yoonah Lee, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA
Featured
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas