Having More But Not Feeling Better: the Effects of Merely Owning Preventive Goods on Risk Perceptions

Merely owning the lemon makes it sweet. Going beyond the lemon itself, the present work examines the effects of mere ownership on risk perceptions. Four studies offered converging support to our prediction that merely possessing preventive goods leads consumers to rate the associated risk as more likely and more harmful.



Citation:

Dengfeng Yan and Huachao Gao (2014) ,"Having More But Not Feeling Better: the Effects of Merely Owning Preventive Goods on Risk Perceptions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.

Authors

Dengfeng Yan, University of Texas at San Antonio, USA
Huachao Gao, University of Texas at San Antonio, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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