Sleeping With One Is Sleeping With Many: How Shifts in the Salience of Others' Behavior Can Improve Contagious Disease Prevention
Individuals with low feelings of control over their health typically exhibit reduced efforts at disease prevention. We present a strategy to overcome this obstacle, showing that for contagious diseases, matching an other- (self-) focused message to individuals with perceptions of low (high) control over personal health increases disease prevention intentions.
Adriana Samper, Mary Frances Luce, and Debu Purohit (2014) ,"Sleeping With One Is Sleeping With Many: How Shifts in the Salience of Others' Behavior Can Improve Contagious Disease Prevention", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.
Adriana Samper, Arizona State University, USA
Mary Frances Luce, Duke University, USA
Debu Purohit , Duke University, USA
NA - Advances in Consumer Research Volume 42 | 2014
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