Motivated Hypochondriacs: Disease Labels Shape Health Perceptions

Four studies on the influence of disease labels on health perceptions explore the interplay of categorization-based biases and self-protection motives. The presence (vs. absence) of a label is associated with higher risk estimates when the label signals a mild (vs. severe) ailment. Defensiveness moderates and disease threat mediates the effect.


Chiara Longoni and Geeta Menon (2014) ,"Motivated Hypochondriacs: Disease Labels Shape Health Perceptions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.


Chiara Longoni, New York University, USA
Geeta Menon, New York University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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