Motivated Hypochondriacs: Disease Labels Shape Health Perceptions
Four studies on the influence of disease labels on health perceptions explore the interplay of categorization-based biases and self-protection motives. The presence (vs. absence) of a label is associated with higher risk estimates when the label signals a mild (vs. severe) ailment. Defensiveness moderates and disease threat mediates the effect.
Chiara Longoni and Geeta Menon (2014) ,"Motivated Hypochondriacs: Disease Labels Shape Health Perceptions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 113-117.
Chiara Longoni, New York University, USA
Geeta Menon, New York University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada