Reconceptualizing and Theorizing About Digital Consumer Services: a Critical Review

A large and heterogeneous literature, with competing and overlapping definitions, that is manifestly dated and inappropriate to contemporary digital consumer services, is impeding progress in digital services research. This conceptual paper offers of this discourse. We propose and outline methodological approaches for reconceptualising digital services and outcomes.


Mary Tate and Elfi Furtmueller (2014) ,"Reconceptualizing and Theorizing About Digital Consumer Services: a Critical Review", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 702-703.


Mary Tate, Victoria University of Wellington, New Zealand
Elfi Furtmueller, Austrian Science Fund


NA - Advances in Consumer Research Volume 42 | 2014

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