You’Re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products
Why do consumers purchase counterfeit luxury goods when this behavior is illegal and generally considered to be unethical? We find that the process of moral disengagement explains how consumers rationalize purchasing counterfeits, and that this process is affected by the social feedback that individuals receive when using counterfeit luxury products.
Yajin Wang, Jennifer Stoner, and Deborah John (2014) ,"You’Re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 205-209.
Yajin Wang, University of Minnesota, USA
Jennifer Stoner, University of Minnesota, USA
Deborah John, University of Minnesota, USA
NA - Advances in Consumer Research Volume 42 | 2014
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)