Why We Decide Not to Decide? Decision Avoidance As a Means of Cognitive Closure.

We propose decision avoidance is a collection of choice strategies motivated by the need for cognitive closure. This need, driven by the bothersome nature of a decision, offers a novel mechanism for decision avoidance effects and novel hypotheses regarding individuals’ reliance on decision avoidance as a choice strategy.


Ashley Otto, Joshua Clarkson, and Frank Kardes (2014) ,"Why We Decide Not to Decide? Decision Avoidance As a Means of Cognitive Closure.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 629-630.


Ashley Otto, University of Cincinnati, USA
Joshua Clarkson, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More


Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More


Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.