Giving Happiness: Do Experiential Gifts Lead to More Happiness?
This research investigates what types of gifts—material or experiential—consumers tend to give, whether experiences lead to more happiness, and whether gift givers accurately predict any increase in happiness from experiences. Results support an experiential advantage, but gift-givers predict otherwise, preferring the more traditional and less effortful material gift.
Joseph Goodman (2014) ,"Giving Happiness: Do Experiential Gifts Lead to More Happiness?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 22-26.
Joseph Goodman, Washington University in St. Louis, USA
NA - Advances in Consumer Research Volume 42 | 2014
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