Giving Happiness: Do Experiential Gifts Lead to More Happiness?
This research investigates what types of gifts—material or experiential—consumers tend to give, whether experiences lead to more happiness, and whether gift givers accurately predict any increase in happiness from experiences. Results support an experiential advantage, but gift-givers predict otherwise, preferring the more traditional and less effortful material gift.
Joseph Goodman (2014) ,"Giving Happiness: Do Experiential Gifts Lead to More Happiness?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 22-26.
Joseph Goodman, Washington University in St. Louis, USA
NA - Advances in Consumer Research Volume 42 | 2014
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA
D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions
Helison Bertoli Alves Dias, Federal University of Paraná
José Carlos Korelo, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Cecilia Souto Maior, Federal University of Paraná
Paulo Henrique Muller Prado, Federal University of Paraná