Choosing Gifts For Picky People: Where Is the Fun in That?
How do consumers cope with choosing gifts for “picky” people? We identify the gifts (and respective strategies) that consumers use, especially for picky friends and acquaintances. Importantly, we show that current findings in the gift-giving literature do not extend to circumstances in which consumers are shopping for picky others.
Andong Cheng, Meg Meloy, and Evan Polman (2014) ,"Choosing Gifts For Picky People: Where Is the Fun in That?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 22-26.
Andong Cheng, Pennsylvania State University, USA
Meg Meloy, Pennsylvania State University, USA
Evan Polman, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 42 | 2014
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility
Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan