Is Concealing Emotional Expression Cool?
Although the literature argues that people become cool by concealing emotion, this relationship has not been empirically tested. We found that concealing emotion has a negative effect on perceptions of coolness and that this negative effect has downstream consequences for the products associated with individuals that conceal versus express emotion.
Citation:
Caleb Warren, Todd Pezzuti, and Shruti Kolay (2014) ,"Is Concealing Emotional Expression Cool?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 730-731.
Authors
Caleb Warren, Texas A&M University, USA
Todd Pezzuti, University of Chile
Shruti Kolay, Texas A&M University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology
Featured
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Marina Leban, ESCP Europe, France
Benjamin G. Voyer, ESCP Europe, France
Featured
K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements
Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen