How Scarcity Frames Value
In behavioral science, much attention is given to the ways that decisions are malleable. Here, we discuss how scarcity leads people to make more consistent judgments and decisions. Several studies demonstrate that participants experiencing various forms of scarcity are less susceptible to different context or framing effects.
Citation:
Anuj Shah, Eldar Shafir, and Sendhil Mullainathan (2014) ,"How Scarcity Frames Value", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 230-234.
Authors
Anuj Shah, University of Chicago, USA
Eldar Shafir, Princeton University, USA
Sendhil Mullainathan, Harvard Business School, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Featured
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada
Featured
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana