How Scarcity Frames Value
In behavioral science, much attention is given to the ways that decisions are malleable. Here, we discuss how scarcity leads people to make more consistent judgments and decisions. Several studies demonstrate that participants experiencing various forms of scarcity are less susceptible to different context or framing effects.
Anuj Shah, Eldar Shafir, and Sendhil Mullainathan (2014) ,"How Scarcity Frames Value", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 230-234.
Anuj Shah, University of Chicago, USA
Eldar Shafir, Princeton University, USA
Sendhil Mullainathan, Harvard Business School, USA
NA - Advances in Consumer Research Volume 42 | 2014
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