When and Why You Should Leave Your Romantic Partner At Home When Going Shopping

Our results demonstrate that the presence of a romantic partner when shopping influences impulsive purchase through impulsive urges. Moreover, when shopping with a romantic partner, the likelihood of making an impulsive purchase varies according to shopping motives (experiential vs. instrumental), buying impulsiveness, age and education.



Citation:

Maryse Côté-Hamel, Onur H. Bodur, and Bianca Grohmann (2014) ,"When and Why You Should Leave Your Romantic Partner At Home When Going Shopping", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 780-780.

Authors

Maryse Côté-Hamel, Concordia University, Canada
Onur H. Bodur, Concordia University, Canada
Bianca Grohmann, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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