Socialab: a Living Laboratory For Social Entrepreneurship and Social Change

A case study of SociaLab provides an extended example of how the principles of social entrepreneurship can lead to community development and change through the implementation of a living laboratory where proactive consumers (or prosumers) engage in value co-creation for innovative product design and delivery for impoverished and marginalized consumers.


Meghan Pierce and Sebastián Gatica (2014) ,"Socialab: a Living Laboratory For Social Entrepreneurship and Social Change", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 805-805.


Meghan Pierce, La Salle Univeristy, USA
Sebastián Gatica, Pontificia Universidad Catolica de Chile, Chile


NA - Advances in Consumer Research Volume 42 | 2014

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