Co-Creating Value Through Balancing a Collaboration-Competition Duality

Using a collaboration-competition lens, we examine the intricacies of the co-creation of value in a community. A netnography and depth interviews with community members provide rich insights into what emerges as a very fluid notion of co-created value characterized by members’ idiosyncratic balancing of the collaboration-competition duality.


Annetta Grant and Peter A. Dacin (2014) ,"Co-Creating Value Through Balancing a Collaboration-Competition Duality", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 494-495.


Annetta Grant, Queens University, Canada
Peter A. Dacin, Queens University, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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