The Dual Influence of the Number of Prior Ideas on Solvers’ Creative Performance in Open Ideation Contests

We investigate the role of prior ideas in open ideation contests and their influence on individual levels of creative performance. We propose that prior ideas can both stimulate and hinder creative performance depending on the number of prior ideas a solver views before posting his or her own idea.


Suleiman Aryobsei, Reto Hofstetter, Andreas Herrmann, and Darren Dahl (2014) ,"The Dual Influence of the Number of Prior Ideas on Solvers’ Creative Performance in Open Ideation Contests", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 397-398.


Suleiman Aryobsei, University of St.Gallen, Switzerland
Reto Hofstetter, University of Lugano, Switzerland
Andreas Herrmann, University of St.Gallen, Switzerland
Darren Dahl, University of British Columbia, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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