Consumer Political Identity and Moral Judgments of Corporate Social Responsibility

We investigate whether and how consumers’ political identities drive their judgments of a firm’s social responsibility. We demonstrate that corporate social responsibility appeals that align with the underlying moral foundations of a consumer’s political identity have a positive impact on the consumers’ ethical judgments of and attitudes towards the firm.



Citation:

Adina Schoeneman, Joon Yong Seo, and James Cordeiro (2014) ,"Consumer Political Identity and Moral Judgments of Corporate Social Responsibility", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 809-809.

Authors

Adina Schoeneman, State University of New York, Brockport
Joon Yong Seo, State University of New York, Brockport
James Cordeiro, State University of New York, Brockport



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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