In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong
This research examines the implications of consumers’ strength of belief in karma in the context of prosocial behavior. Although, intuitively, believing in karma should result in greater volunteer intentions, three studies show that this effect appears limited to contexts in which the prosocial behaviors are based on selfless motives.
Katina Kulow and Thomas Kramer (2014) ,"In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 560-561.
Katina Kulow, University of South Carolina, USA
Thomas Kramer, University of South Carolina, USA
NA - Advances in Consumer Research Volume 42 | 2014
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA