Power and Status in Consumer Communities: Some Insights From a Netnographic Study of Luxury Timepiece Collectors
This research explores a novel function of collecting behaviour, revealing that collecting high-end timepieces plays an important role in signalling power, status, and rank in this internationally renowned, hybrid (online and offline), luxury timepiece enthusiast community.
Navdeep Athwal and David Arnott (2014) ,"Power and Status in Consumer Communities: Some Insights From a Netnographic Study of Luxury Timepiece Collectors", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 770-770.
Navdeep Athwal, Warwick Business School, University of Warwick, UK
David Arnott, Warwick Business School, University of Warwick, UK
NA - Advances in Consumer Research Volume 42 | 2014
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