Pralines From a Smaller Gift Box Taste Better.
This study shows that taste ratings of repeatedly chosen pralines decrease more when the gift box is large compared to small. Within their first choices consumers select the most preferred praline less often from the large assortment. These results are discussed in the light of variety seeking and dysfunctional choice.
Michael Dorn and Claude Messner (2014) ,"Pralines From a Smaller Gift Box Taste Better.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 783-783.
Michael Dorn, Institute of Marketing and Management, Department of Consumer Behavior, University of Bern, Switzerland
Claude Messner, Institute of Marketing and Management, Department of Consumer Behavior, University of Bern, Switzerland
NA - Advances in Consumer Research Volume 42 | 2014
B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy
Chunyan Xie, Western Norway University of Applied Sciences
Richard P. Bagozzi, University of Michigan, USA