Sampling of Consumption Experiences
This research examines how the opportunity to freely sample consumption experiences affects consumer search for, and choice of, experiential alternatives. Converging evidence from both the field and the lab suggests that, compared to merely acquiring descriptive information, sampling undermines commitment to a single preferred alternative and diminishes ultimate consumption enjoyment.
Citation:
Muyu (Sarah) Wei and Gerald Häubl (2014) ,"Sampling of Consumption Experiences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 817-817.
Authors
Muyu (Sarah) Wei, University of Alberta, Canada
Gerald Häubl, University of Alberta, Canada
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Portals of Transformation In Consumer Experiences
Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK
Featured
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA
Featured
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France