Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences
We examine how curiosity-evoking events impact enjoyment of a coincident consumption experience. In three studies we demonstrate how a curiosity-evoking event (e.g., a phone call, surprise gift) changes enjoyment of a consumption experience (e.g., playing a video game, reading a passage, watching a clip) and why this effect occurs.
Elif Isikman, Gülden Ülkümen, Deborah MacInnis, and Lisa Cavanaugh (2014) ,"Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 200-204.
Elif Isikman, University of Southern California, USA
Gülden Ülkümen, University of Southern California, USA
Deborah MacInnis, University of Southern California, USA
Lisa Cavanaugh, University of Southern California, USA
NA - Advances in Consumer Research Volume 42 | 2014
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Daniela Ferreira, Federal University of Rio de Janeiro
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Jano Jiménez, Autonomous University of Madrid
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