What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking

This research investigates the effect of curiosity on consumers’ reward-seeking behavior. We find that curiosity motivates people to seek novel rewards in unrelated domains. This occurs as a result of an open mindset and a general appetitive state, both activated by curiosity. Further, information threat moderates such reward-seeking effect.



Citation:

Chen Wang and Rui (Juliet) Zhu (2014) ,"What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 200-204.

Authors

Chen Wang, Drexel University, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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