What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking
This research investigates the effect of curiosity on consumers’ reward-seeking behavior. We find that curiosity motivates people to seek novel rewards in unrelated domains. This occurs as a result of an open mindset and a general appetitive state, both activated by curiosity. Further, information threat moderates such reward-seeking effect.
Chen Wang and Rui (Juliet) Zhu (2014) ,"What Satisfies a Curious Mind? Curiosity Prompts Novel Reward Seeking", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 200-204.
Chen Wang, Drexel University, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business
NA - Advances in Consumer Research Volume 42 | 2014
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
The Experiential Advantage: A Meta-Analysis
Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA
M6. Approaching Negative Experience
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University