Lay Theories of Time

People have lay theories of time which guides their behaviors and feelings. We found that some people believe that busyness makes their lives more meaningful, busy people achieve more, and they shouldn't volunteer if they are busy. We also found that such theories have negative consequences for behaviors and feelings.


Vanessa Patrick, Melanie Rudd, and Mahdi Ebrahimi (2014) ,"Lay Theories of Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 804-804.


Vanessa Patrick, University of Houston, USA
Melanie Rudd, University of Houston, USA
Mahdi Ebrahimi, University of Houston, USA


NA - Advances in Consumer Research Volume 42 | 2014

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