Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards

We show that beauty is an instantaneously constructed notion and offer a micro-level explanation for how aesthetics change at the macro, societal-level. People non-consciously modify their judgment standards for beauty when exposed to others’ aesthetic preferences, consequently altering their subsequent judgments of beauty even in the absence of social pressure.



Citation:

Haiyang Yang and Leonard Lee (2014) ,"Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 744-745.

Authors

Haiyang Yang, Johns Hopkins University, USA
Leonard Lee, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Featured

Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation

Laura R Oswald, Marketing Semiotics

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.