Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards

We show that beauty is an instantaneously constructed notion and offer a micro-level explanation for how aesthetics change at the macro, societal-level. People non-consciously modify their judgment standards for beauty when exposed to others’ aesthetic preferences, consequently altering their subsequent judgments of beauty even in the absence of social pressure.



Citation:

Haiyang Yang and Leonard Lee (2014) ,"Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 744-745.

Authors

Haiyang Yang, Johns Hopkins University, USA
Leonard Lee, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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