Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences.
The concentration of diverse minority groups in urban areas is becomingfrequent yet the phenomenon of heterogeneous community interaction has been given relatively little attention as research has privileged the homogeneity of groups (Thomas et al, 2013). This work analyses how heterogeneous goups interact and co-produce shopping experiences.
Flavia Cardoso, Florence Pinot, and Olivier Badot (2014) ,"Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 774-774.
Flavia Cardoso, Universidad de San Andres - ESCP Europe
Florence Pinot, ESCP Europe - CERALE
Olivier Badot, ESCP Europe
NA - Advances in Consumer Research Volume 42 | 2014
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Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
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Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
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Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo