Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event
We propose and demonstrate that the less feasible a past event can be replicated (doing it again) in the future, the more distant people feel to that past event. Three experiments examined this proposition and its underlying mechanism.
Kao Si and Xianchi Dai (2014) ,"Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.
Kao Si, The Chinese University of Hong Kong, Hong Kong
Xianchi Dai, The Chinese University of Hong Kong, Hong Kong
NA - Advances in Consumer Research Volume 42 | 2014
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