Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event

We propose and demonstrate that the less feasible a past event can be replicated (doing it again) in the future, the more distant people feel to that past event. Three experiments examined this proposition and its underlying mechanism.



Citation:

Kao Si and Xianchi Dai (2014) ,"Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.

Authors

Kao Si, The Chinese University of Hong Kong, Hong Kong
Xianchi Dai, The Chinese University of Hong Kong, Hong Kong



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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