Conceptualizing the Space of Markets: How Spatiality Influences Market Dynamics

Drawing from geography and the concepts of place, territory, scale, and network, we theorize space as an active actor in market dynamics. We revisit existing studies, Humphrey’s (2010a) and Giesler (2012), to demonstrate how space influences the actors, relationships, and outcomes of the creation and evolution of markets.


Rodrigo Castilhos, Pierre-Yann Dolbec, and Ela Veresiu (2014) ,"Conceptualizing the Space of Markets: How Spatiality Influences Market Dynamics", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 265-270.


Rodrigo Castilhos, Universidade Federal do Rio Grande do Sul, Brazil
Pierre-Yann Dolbec, York University, Canada
Ela Veresiu, Witten/Herdecke University, Germany


NA - Advances in Consumer Research Volume 42 | 2014

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