Resist His Temptation Vs. Reject His Generosity: Luxury Gifts in Romantic Relationships

Gift-giving in romantic relationships is an important topic in consumer research, but surprisingly, women’s attitude towards luxury gifts is still not well understood. We explore two framings of luxury, temptation versus generosity, and highlight the conditions under which those framings result in accepting or rejecting luxury gifts.


Shibiao Ding, Mario Pandelaere, and Hendrik Slabbinck (2014) ,"Resist His Temptation Vs. Reject His Generosity: Luxury Gifts in Romantic Relationships", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 782-782.


Shibiao Ding, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More


People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More


The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs

Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.