Fashionalising Sustainable Consumption in Lifestyle Media
The article explores how and why media promotes sustainable consumption as a fashion trend. The reasons include the profit-making logic of media and upholding the ideology of consumer culture. The trend seems to remain short lived, however, and even if sustained, it may be harmful as it promotes unnecessary consumption.
Outi Lundahl (2014) ,"Fashionalising Sustainable Consumption in Lifestyle Media", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 343-347.
Outi Lundahl, University of Vaasa, Finland
NA - Advances in Consumer Research Volume 42 | 2014
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