How Choosing For Others Affects Consumption For the Self: the Negative Consequences of Preference Imposition

We explore how imposing versus accommodating when choosing for another person impacts one’s own consumption preferences and present a theoretical account for the underlying psychological process. We extend the growing literature on self-other decision making by investigating an overlooked aspect of consumption; the personal effects of choosing for others.



Citation:

Utku Akkoc and Robert Fisher (2014) ,"How Choosing For Others Affects Consumption For the Self: the Negative Consequences of Preference Imposition", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 393-394.

Authors

Utku Akkoc, University of Alberta, Canada
Robert Fisher, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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