Keyboard Warriors in Cyberfights: Conflict in Online Communities of Consumption and Its Effects on Community Resources

Conflicts are very common in Online Consumption Communities (OCC) and prior research indicates contradictory effects on community-related outcomes. We find via qualitative investigation that two types of conflicts operate, with opposing effects. This research builds knowledge of OCC conflict and value formation, helping to better manage heterogeneity in OCC.



Citation:

Olivier Sibai, Kristine De Valck, Andrew Farrell, and John Rudd (2014) ,"Keyboard Warriors in Cyberfights: Conflict in Online Communities of Consumption and Its Effects on Community Resources ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 685-686.

Authors

Olivier Sibai, Aston University, UK and Birkbeck College, UK
Kristine De Valck, HEC Paris, France
Andrew Farrell, Aston University, UK
John Rudd, Aston University, UK



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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