Waste in Consumption—Who Does It?

This research examines what types of consumers are more likely to waste resources and the circumstances in which waste in consumption is more pronounced. The empirical findings show that environmental consciousness, as well as the purchase of green products, is associated with waste in consumption.


Ying-Ching Lin, Chiu-chi Angela Chang, and Siao-Ting Huang (2014) ,"Waste in Consumption—Who Does It?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 796-796.


Ying-Ching Lin, National Sun Yat-sen University, Taiwan
Chiu-chi Angela Chang, Simmons College, USA
Siao-Ting Huang, National Dong Hwa University, Taiwan


NA - Advances in Consumer Research Volume 42 | 2014

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