Does Variety Increase Happiness?
Does variety increase happiness? Three experiments demonstrate that variety often makes people happier, but not always. Although doing more varied activities over the course of a day, week, month, and year increases happiness, doing more varied activities over relatively short time intervals, like 30 minutes, reduces happiness.
Jordan Etkin and Cassie Mogilner (2014) ,"Does Variety Increase Happiness?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 53-58.
Jordan Etkin, Duke University, USA
Cassie Mogilner, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 42 | 2014
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